Cereal: Apartment by The Line
On an unassuming door on Greene Street in New York’s SoHo is a tiny sign in neat, sans serif type. ‘The Apartment places storied objects into the intimate context of a home,’ it reads, ‘It is also a place to gather and learn more about the creators of quintessential things: their inspirations, ideas, processes, guiding traditions, and materials.’ Behind the door is an elevator. I step in, press ‘3’, and sail upwards. The doors open intoThe Apartment byThe Line – an elegant, sun drenched 279 m2 loft, all white walls, pressed metal ceilings, and buttery polished floors. Just beyond the entrance, a heavy grey Proenza Schouler coat and a navy leather satchel hang nonchalantly from a hook, while a chrome and white bicycle by Stockholm design company BIKEID is propped below one of the loft’s monumental windows. A custom Las Venus navy velvet sofa – arguably the room’s pièce de résistance – sits opposite a pair of striking Model 4801 chairs by Italian industrial designer Joe Colombo, and an expansive feature wall hosts photographs by revered artists including Henri Cartier-Bresson, Robert Mapplethorpe, and Andreas Kohler. Grounded by a neutral rug sourced in Morocco, the room is brimming with beautiful things.