Expedia: Destination Guides

Expedia, the American travel company that owns and operates several international global online travel brands, required in-depth destination copy to be written to accompany their online ‘vacation guides’. The list of destinations was in the hundreds, and each required extensive research and optimisation for SEO. 

I worked closely with the Expedia team in Seattle to understand their desired style, tone of voice and long-term goals. All copy was aligned to the scripts produced for the video travel guides embedded on the same page, many of which have more than 1 million views. 

The destinations were thoroughly researched, written in accessible, user friendly language and were able to be easily translated for use on international platforms. Each destination required a main feature and several 'mini features' exploring key points of interest. 

For other destinations in the series, I commissioned and managed a large team of remote freelance writers, providing quick, concise feedback and completing the editing and proofreading process in partnership with Expedia. 

To read the full New York guide, click here. 

To read the full Paris guide, click here. 

To read the full Chicago guide, click here. 

To read the full Washington guide, click here. 

To read the full London guide, click here. 

To read the full Rome guide, click here. 

To read the full Orlando guide, click here. 

To read the full Grand Canyon guide, click here. 

To read the full Barcelona guide, click here.