Based in London, Lucy Brook is a journalist, editor and creative copywriter. 

Expedia: Destination Guides

Expedia: Destination Guides

Expedia, the American travel company that owns and operates several international global online travel brands, required in-depth destination copy to be written to accompany their online ‘vacation guides’. The list of destinations was in the hundreds, and each required extensive research and optimisation for SEO. 

I worked closely with the Expedia team in Seattle to understand their desired style, tone of voice and long-term goals. All copy was aligned to the scripts produced for the video travel guides embedded on the same page, many of which have more than 1 million views. 

The destinations were thoroughly researched, written in accessible, user friendly language and were able to be easily translated for use on international platforms. Each destination required a main feature and several 'mini features' exploring key points of interest. 

For other destinations in the series, I commissioned and managed a large team of remote freelance writers, providing quick, concise feedback and completing the editing and proofreading process in partnership with Expedia. 

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 To read the full New York guide, click  here . 

To read the full New York guide, click here

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 To read the full Paris guide, click  here . 

To read the full Paris guide, click here

chicago main .png
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 To read the full Chicago guide, click  here . 

To read the full Chicago guide, click here

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 To read the full Washington guide, click  here . 

To read the full Washington guide, click here

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 To read the full London guide, click  here . 

To read the full London guide, click here

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 To read the full Rome guide, click  here . 

To read the full Rome guide, click here

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 To read the full Orlando guide, click  here . 

To read the full Orlando guide, click here

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 To read the full Grand Canyon guide, click  here . 

To read the full Grand Canyon guide, click here

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 To read the full Barcelona guide, click  here . 

To read the full Barcelona guide, click here

The Australian Ballet: Stepping Up

The Australian Ballet: Stepping Up

Russh Magazine: Catfish and the Bottlemen

Russh Magazine: Catfish and the Bottlemen